They have to be inclined to use it...you can show them how to use it but until they're really interested you can't do anything about it. Target tech savvy women...they'll be more inclined to use bitcoin than social media women...I think it goes for everyone though not just women.
Well tell them that bitcoin is just like social media, but in bitcoin while you are socializing with people online at the same you are earning.
And if you are going to say them that they must make their time precious as gold and put it on more profitable things.
It can somehow going to help them and motivate them in using bitcoin.