Investor uncertainty is probably the biggest problem with giving startups liquidity.  Any coin that goes up with no fundamentals behind it is a pump and dump scheme.  Almost all of the projects out there are way overvalued.  This is a game of patience and a long play.  My advice, look at the total market value of Shift, determine what potential value you think Shift has in the future, determine what total market value you would give Shift right now and buy below that line.  Consider the overall market, similar projects, and most importantly the team behind the project.  While I am also concerned about the team's anonymity, they have been making steady progress - and I put value on that.

In the end, the ONLY value that's given to anything is supply and demand.  With Shift, that will only be the number of apps, DAO's etc that choose to build on the Shift platform.  Nothing else.

UNTIL then, as in any startup, we are only dealing with the perceived potential value of the team.  Bringing this full circle, offering liquidity to a project without a product, and only perceived value, is exactly why we see pump and dump manipulations like today.

If you want to invest wisely in crypto (if that's even possible), look at the forgotten projects that are still there, still developing, that have releaseed multiple betas and/or have an MVP in the market.  These forgotten projects have realistic valuations and proven teams.  If they're anywhere, that's where the unicorns will be.