Ask them that they can shop everything and mostly anything with BTC. If we can involve women in collecting the bitcoin, spend the bitcoins on their jewelry, clothes, shoes and go for holidays, they will be attracted to bitcoins and its benefits.
I am very sure women will use bitcoin if there is some good shop that accept it making huge promotions and discounts otherwise i guess wont happen,if promotion and discounts at some shop they will get into bitcoin world just to get those stuffs.