I have to say that proper education is the key when bringing new people into the bitcoin world. If people are educated with the proper way to learn about bitcoin, they will not make some of the stupid mistakes that some of us make in this world.
education is indeed important but when it comes to bitcoin i believe for the normal user is relevant only to some degree. i mean a lot of people use internet and have no idea what is happening behind. most of the people just need to know that it works for them some how.