I am holding it for price rise as I am very much sure that price will be much higher in future which can help us in earning higher profits.
I hold most of my bitcoins. I bought most of them several years ago. I also use some of the coins to buy things.
Unfortunately here in my country and in most countries there are no shops online or offline to buy physical items with bitcoins. The best we can buy is physical bitcoins of metal in digital goods and auction section. other than these collectibles I do not focus on any other things.