I am holding it for price rise as I am very much sure that price will be much higher in future which can help us in earning higher profits.
But due the recent bitfinex hack I think the price has come down a bit.
People have to stop panic because hacking can not destroy your coins guys. Soon the price will be back to normal, so better stock them yet. Yes, those who are all using these type of downfall as their buying opportunity to add more into their hoarding, they only will be the near future millionaires.