After looking more closely at that post my opinion of him is further reduced.
Care to enlighten what you see which I don't

I have no fucking idea what you have against the guy. He tried to launch a viral marketing campaign and wanted to reach a measily 500 supported. He was only able to get 30 with 142 upvotes on his first blog post about it.
Then after waiting a while and only reaching 60, he made another blog post and expressed his frustration and he also pondered if maybe Steemians have some disincentive to promote to new signups significantly.
Of course if he had studied
the active users, he would realize he is asking for on the order of 3 - 5% response rate, but that isn't entirely unreasonable unless we assume most are Sybil accounts and in that case we really have a small circle-jerk thus far then.
That many people don't want to sign up for services that are are going to grab their personal Facebook, Twitter, etc. contacts and promote shit to them is not news. Someone acting upset that Steemit members don't want to do this to support his idea of how a marketing campaign should work is butthurt, yes. And also trolling, and behaving in a hostile manner which will not get more support for his current and future initiatives.
It is quite clear to me the response rate there has literally zero to do with people not wanting competition for rewards.
I presumed the service is not brain dead otherwise it wouldn't be offered. Thus I presumed it had certain protections about not spamming and only sending out the agreed message.
So this might be an indicator that Steemians are not as devoted to Steem as they pretend to be. And that they don't have a big incentive to bring new people to Steem.
He was very astute. He provided exactly the marketing test I would want to see in order to get some read on those metrics of confluence of adoption rate, motivation and devotion.
It can also be a reflection of a very affluent Western audience (some are snobs, yet some are willing to flash their boobs and otherwise "prostitute" themselves on Steem to maximize audience reaction). Most filipinos would join that in a split second and wouldn't think twice about the dangers of being social.
But you might be correct if that service is shady and/or hasn't explained very clearly the TOS limitations. I will check...
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On further thought, it is probably a combination of that service not being well known and there just not being that many serious supporters of Steem. There might also be a slight lack of incentive for Steemians to bring other users in when it involves any cost/risk whatsoever, meaning there isn't a strong incentive to promote outside of Steem.