We usually call those altcoins, so this isn't anything special aside from them wanting to market themselves as as relevant to Bitcoin. IIRC I had mentioned that something like "Bitcoin Original" would pop up eventually even though it's based on nonsense.
The majority of the people voting on that website have very limited knowledge.
IMO this fork will fail to gain any significant support like ETC did. but its worth a look at what they are doing, its interesting to say the least.
It's just another damaging altcoin attempt, nothing more.