I think the big draw is child chains, combined with Smart Transactions. Let's talk about both.

Child chains let anyone build their blockchain on years of top blockchain talent. That removes a huge hurdle to entry and let's people focus on biz development.

That's exactly what the [Suspicious link removed]munity needs. We've got the tech. We don't have the infrastructure.

Ardor makes it easy to build those businesses. The infrastructure will be done. All you'll have to do is launch your project.

Then Smart Transactions. Every Bank worth its salt is looking for template smart contracts to make them feasible for real business use.

Nxt already has them finished, and they're going to Ardor. All they're waiting for is a few case studies, which are in the works. Imagine the success when those case studies go public and coders see there's a better way to use Smart Contracts. And more importantly, when bankers see them!

There's lots of other things, but what matters is how these are useful for business. That's how Ardor will compete.

Ardor solves key business problems and opens the field to an exponentially larger group of savvy entrepreneurs and coders.

And really, that's what it's all about. Finally taking all this amazing R & D done in the [Suspicious link removed]munity, particularly the Nxt community, and taking them to the world. One business at a time.