DCR team is so weak in marketing.
Truthfully I don't think they care all that much judging by how it's gone so far, they just seem to be behind the scenes working away at the project. I'm assuming once things are to a certain level of satisfaction then focus will be directed towards marketing.
I don't think that the decred team do have a weak marketing, the decred forum is awsome and they are building a strong reputation around their product. In my opinion the weak point of Decred is more linked to the user experience.
A Windows Gui wallet it was recently released but there is no Mac or Linux gui wallet today, so most of non tech guy still leave DCR on the exchanges. And this is NOT a good politics (did I mention Bitfinex?).
I strongly belive that first of all, DCR need a complete suite of GUI official gui wallet.