I consider it an advertisement for Bitcoin and think it should be widely disseminated because it will get more people to ask what is Bitcoin.

It basically says: WARNING, don't use bitcoins, they can be used for tax evasion and breaking the law, and makes it so we can't monitor for illegal activity, this will ruin society.
INVITATION: for all criminals and tax evaders, this is your chance, if you use bitcoin we can do nothing to block your financial actions

I think it will have the same non-effect as: D.A.R.E. To Say No To Drugs, This is your brain on drugs, posters in the liquor store that say "drinking injures the teen brain", etc...