True but the fans on the MSI 290 are horrible and have a short life. Also very loud and run pretty hot at 100% GPU utilization. 30-40 days and the cooler is paid for hopefully. I have had these 290s many months now and they have paid for themselves already. 1 fan on each of my 290s died recently and I was tired of the heat and the noise the factory cooler put out.
That actually makes sense. If you have busted fans it may be cheaper to buy one of these coolers than a new GPU.
I'll have to keep that in mind for my own equipment!