Reward Points is very good implementation and I am pretty sure this would attract more people to make claim on time, prizes are so nice that is why people will try to collect more points to redeem them to collect the prize what they want.
Yes i left using freebitco.in because the payout were decreased after the google adsense have removed their ads from all the faucets.But this is very interesting things and it has already attracted me back towards the freebitco.in, loved to see the variety of things that we can exchange with those points.
Another attempt to attract more participants because of bonus points. I think that this event will get the conclusion that they do not redeem the points.