I wish I got paid by him (however I think we should start paying him for the publicity).
The number of potential viewers are probably 10 times the Monero community (he has almost 1000 followers these days and growing).
I am sure vloggers and bloggers who have a good subscriber basis are something Monero needs for marketing since they tell the good stuff to average people and will take the interest of the coin from the level of geeks to the level of early masses.

EDIT: Corrected typo.