Ofcourse. Monero community for the first time started to talk about Marketing.


Marketing are not only clicks on adds. But we can save a whale from evil Japanese Whale hunters and whole world will write how Monero save it.  But i guess that might be a bit to expensive. 
But if that happens I am sure no one in Monero community will say that those who organized it did wrong since Gold dont need any proactivity that people see its shine.