I wish we could get away from the subject of fees, that's really not what we are talking about. You could pay huge fees and still put a bunch of crap on the blockchain. The only people (or person) the fees affect is the miner(s) that found the block. Not the EVERYBODY ELSE that has a copy of the blockchain.

I agree that the amount of data being generated now isn't a problem. We can probably handle larger blocks without issue. But if you read that and conclude that it doesn't matter at all what goes into the blockchain then you are just dead wrong.