Smart money is buying this coin right now. There are 250k users of this app. The app is adding 50k users a month without any promotion. The amount of users this app already has is very valuable. Advertisers will soon have to buy GEMZ to place adds in front of GEMZ app users. This buy pressure will cause the price of GEMZ to skyrocket. I believe this has been a waiting game to increase users of the app to a level that has value to advertisers. I would not be surprised to see insiders slowly eating up all the outstanding supply during this slow period.
IIRC you bought 50 BTC during the ICO, making you the biggest loser in this scam.
Let's stop giving investment advice, shall we?