What you guys have to understand is that Factom just needs to move on how they did and do and all what you want will come. To believe it would be smart to make marketing for the Factoid-market is in fact the total opposite. We are not their target!
Attention is increasing. It's visible on all platforms and also in this thread. And it will continue to increase. Like I've said before: This is a catapult. So enjoy it. They do it all right.
You are absolutely correct, and the charts show that Factom is indeed a different type of coin and a different type of business. If anything the price needs to stay low for now to keep M3 inflationary Factoids from piling up because of low EC usage.
Theoretically the price can be wherever the market wants to set it and even inflation wouldn't hurt. I mean, it's totally common for Crypto-projects that there is inflation and no consumption while in Factom there will be consumption (already is) of Factoids. Ethereum is highly inflationary and even after the halving Bitcoin is as well.
The main-factor will be the demand of Entry Credits. And besides an increasing attention that already happens and will continue, the market will react on all signs for a high demand in the future. And there are already some indications for that. More between the line, but still... David Johnston said in the interview that potential customers ask if Factom could handle a billion entries per day. And his intention was to explain Factom. I doubt that his intention was to hype the market, otherwise he would use a megaphone. But why should they (potential Customers) ask that?
He also mentioned that the smart city deal will start to roll out in 2017. I didn't expect that so soon. And what will the market do with those kind of informations when/if it becomes more obvious that it could be about those high numbers in the future? The market will react. That is safe to say if we won't see any setbacks. And will we see setbacks? I doubt that. D.J. also said that they treat the software as financial software. They test it until it's bullet-proof while M2 already seems to be finished.
Plus: What everybody knows who follows Factom since some months is, that they never announce announcements. They just write an article on their blog and tweet it. With other words: They keep on dropping potential bombs. And what I believe is: It's just a matter of time that there will be something that it will have massive impact on the market that it won't even be possible to ignore it.
It may seem overoptimistic but that is what I expect and not without reasons. And I don't think much about inflation because I don't believe that the price will tend to the equilibrium-price for years. There will be inflation. It's not realistic to believe that the price will ever go that low that there will be more burning than creation of Factoids. Somewhere in the future it could find some stability. But that would mean that Factom would be established. And that would mean that Factom would be that successful that we can't even imagine it now. Because even if there should be a time without more good news - no new partnerships for months - those who will use Factom until then will use it more and more because most of all of those businesses have to handle increasing amounts of data.
Of course, that's only a scenario if Factom should be successful. Thing is: I personally have never seen any sign to have doubts about it. Whenever I do research about a project I try to find reasons not to invest. And usually I find a ton of it and don't touch it. In Factom I only see how good they are in removing all barriers that could avoid success. I've never seen that before in such a perfect way.