At some point, everyone was talking about it, I've even seen people in the introduction section writing how they quit their full-time jobs, etc... just to stay with Steem and now, It's pretty much gone with ~100m $ market cap while It was almost 300m $
i said this before when it first came out and everybody was talking about it and everybody was excited about steemit and earning millions with it.
it is only a cool idea and is not going to work long term.
people get excited about it because at first they could earn like $500 for posting a topic on steemit! so it created a big hype in the market too which pumped the price but eventually when the earning turned into a more realistic one like 1 cent and less everybody starts quitting especially because none of them were content writers that had anything valuable to read.