I am a voluntaryist.  I believe in a donation culture.  I have no issues donating to good projects.  I could look at this ICO as a donation since there is no explicit guarantee of a return. However, I think the founders (and/or their surrounding "community") are misconstruing it as a chance to speculate on the success of the project (ie. an investment).   

If this ICO is a donation request, say so, if it is an investment, say so (and provide concrete value proposition to the investors).  At least with Ethereum, the coin itself was designed to be useful and necessary to run apps on the platform.  BlockPay coin has no intended use other than to fund BlockPay. 

Mine and others' previous comments requesting explicit agreements regarding a return on investment for token holders were ignored so I think "investors" in this ICO should think of themselves as donors.  However, I think I am the minority in this perception.  I'd be happy if anyone could convince me that this ICO is anything but a donation request.