how we could motivate women to use Bitcoin because I tried several times to explain what it is and how to use Bitcoin ...was very difficult and have not really managed only once ..
I think this is a idea to promote bitcoins in ladies because they having more purchase power than men and having good communication among ladies groups especialy shopping.
They will use it for shopping only if they find beneficial to them or else they will continue their shopping with fiat and credit cards as they are using it since long time.