This is like with $ and OIL - you need oil then you need get $ to buy it becouse people need it price is going up...
Now action hause ... best part
You need buy sword you put 10$ JWL... other huy comes and want bid but he need JWL... (sheeet )
he get some JWL and bid up. Slowly and slowly action hause have more and more items with BIDs because people are
comming and new stuff goes on action house and they "burn" coin from existance and freeze it on market.
More games goes more items are on AH more freeze JWL there (you can say burrned).

Dev should not burn money because he owns 5% JWL and in HIS interest is HIGH price of JWL ...
I show you plenty of indie games that went for few milions of buck $ tat youl not give them a fuck ( ͡° ͜ʖ ͡°)ﾉ⌐■-■
More people in game more items in AH more JWL taken form exchange this is how it will going and while platform will rise hazard games
stuff like AH will move price mister.
And good game attracts people is mostly volume for us - volume attracts traders - traders attracts Pumpers.

More games JWL platform have more JWL will be taken of exchange (we can say it will be burn JWL)
You need go outside little box , players can also start speculate JWL .

And from 100 investors we will have few thousand believers and game fans.