Because of price ETC going down doesn't mean it is dead, in my opinion it is just fluctuating and it is normal. Today is time for buy ETC hold until price going up again. But that is my way of trading ETC.
That is logical way of thinking, ETC also has a lot of support with the community and the market to handle the sells.
But Logic does not fit the agenda of fudsters
The ETC price has reduced a lot in the last few weeks.
So the fuds are taking effect on the price of the ETC for the time being.