Current situation seems awfully similar to hype before previous project of Winklevoss - Gemini was announced.
People were saying back then - after Geminin will go live it will dominate market and price of BTC will skyrocket for sure.
And we all know what happened. Gemini is online and I personally don't know anyone who used it. Also it had zero impact on bitcoin price.
that's exactly the reason of why i don't take anything coming from the twins serious. they are loud mouths that have not proved a single thing at this point.