We will publish the detailed roadmap soon. It will consist o two parts. Part 1 aims to present the organizational approach (how development and risk are to be handled at least during the time before the launch of the consumer module). Part 2 aims to describe the city-by-city plan. It is essential trying to achieve critical mass asap (having many installations from both advertisers' and consumers' side in one geo area). Advertising is one of the most CONVENIENT double-sided markets in this respect because it is very "local: in its nature—it exploits web's ability to reach people but still does it mostly locally, just like traditional media. Unlike in the case of payment systems, for example, we can steadily go from one place to another without having to attract a lot of users worldwide.