Actually it is not very popular here at all, unfortunately a low number of people is talking about it or using it here. I hope things change in a near future...
might need for you to expose btc info to help them to understand whats the advantage using btc the more people from your place to join you the more popularity will be created and the time frame to make it usable will make it more popular.
Yes it is very difficult to make someone understand bitcoin if it does not have an interest to know more in bitcoin. In my country may bitcoin has developed, but in my area is very difficult to find people interested in bitcoin. I've told some of my friends about bitcoin, and very few are interested and want to know more.