I guess it is part of the gimmick. Get people hyped up, out of anticipation. I mean it is a great coin, its the uncertainty is what's killing me. I sold half of my shares, but deep inside, I want to buy back some of the coins I sold.
It is nice to see that all these altcoin projects have different ways of dealing with things. This gives them all a personality. They are not just copies of each other. But I agree, if I got to decide, I also would like to know more about the state of the project rather than kept in the dark..