Was watching this video out of curiosity and the last part blew my mind as i had no idea about this fact, talks about Xerox ALTO, and how in 1973 they were the creators of what would become modern computers, they just had no idea wtf to do with that tech at the time, then Steve Jobs came and changed things.

Very interesting vid worth taking a look, go to   9:10 minutes on the video   https://www.youtube.com/watch?v=T0Z73Zbtlyg

Lesson from history, seems like ingenuity is not enough, creativity is not enough, amazing ideas are not enough, but the implementation of them all.