It's not a scam if it's free. Enjoy!

Want some "GENCOIN"? Get a Counterparty aware wallet at  http://counterparty.io/counterparty-wallets/ and generate a Counterparty aware Bitcoin address. Do not use a regular Bitcoin address.  The second way to obtain "GENCOIN" is through the Takara app at http://www.mandelduck.com, with chests hidden throughout the world, on an as yet to be determined schedule and randomized geolocation.

1) Generate a new address via one of the wallets above.
2) Fill it with a small amount of XCP and BTC
3) Send an email to admin@blockchaintoken.com to request some GENCOIN tokens or use the Takara app to geolocate a cache

Get your GENCOIN tokens and move them somewhere else, sell them on the Counterparty Distributed Exchange right in the wallet (they are free, so the buying/selling is a puzzling development), or give them to a neighbor kid to mow your lawn and tell him/her they'll  be a millionaire. Caveat, this is for entertainment purposes, don't sell a kidney. Additionally, the giveaway ends when it becomes unfeasible to continue. Enjoy, don't stress, have fun, and tell your friends, family, or people you wish to generally annoy.

http://gencoin.xcp.coinsite.io