I was thinking about that too.  But the total supply is not like other coins.  1 million total is not very much.  That and there is a month between the testnet and the auction.  Time enough for the project to get hyped, if hype is justified.

I think it will be interesting.  I am also thinking that there might be money diverted elsewhere when the auction goes live.  ZCash launches on the 28th of October and if I am not mistaken, that is pretty close to the Peerplays auction commencement.  ZCash will likely be huge and in competition with a relatively small crypto niche (attention wise).  That is likely a relevant factor to consider when fashioning expectations.  Not that I am a fan of constructing expectations at all.