Yes because day by day I think there are companies who adopt bitcoin as payment option because they can see that they can benefit from it and there are people who can't access their services because of some banking restrictions like they don't have a credit card because they can't apply for one so their only option is to pay it with something they have access to and that is bitcoin. It's an advantage for those people who don't have bank accounts because they can still buy online even if they don't have the traditional payment method like the credit card or paypal because bitcoin is already existing. As for the company, they will have a wide scope of customers because of this additional payment option.