I think the price is all that matter. Peace
It is the only big reason why traders like to trade on bitcoin vs altcoin and bitcoin vs fiat. However it has a downside, if the price falls too much people may convert all bitcoin to fiat and stop using bitcoin. However the chance is very less.
i think 95% of the people only care about the price, and like 5% are seriously interested in the technology that powers bitcoin, and put it in front of the price when it comes to importance.