No other coin has such strong venture backing by equivalent of Nasdaq (actually Deutsche Boerse is a bigger company than Nasdaq with 15 billion $ marketcap).
What exactly does it mean that the Deutsche Boerse "backs" them?Backs them how, in what way?
I bet that DB haven't heard of Lykke.
They are saying this to make themselves looking bigger, but I'm not sure if its a good idea. Some people may accept it literally and it may have legal consequences.