I'm not sure who said that there is a backing of $15B.
No other coin has such strong venture backing by equivalent of Nasdaq (actually Deutsche Boerse is a bigger company than Nasdaq with 15 billion $ marketcap). But we're more focused on product than marketing, so it might take 3-6 months before major outlets notice.
Do you realize how ridiculous this sounds? Market cap of NASDAQ is close to
$7 TRILLION.........
No, Nasdaq is valued at 12B$ -
http://finance.yahoo.com/quote/NDAQ?ltr=1Deutsche Börse ist valued at 13.6B$ -
http://finance.yahoo.com/quote/DB1.F/?p=DB1.FDB is a more valuable company than Nasdaq. DB is an investor into Lykke coins/shares via 360T subsidiary. Its just that many outside Europe often have not heard of the company, where as Nasdaq is more well known.