To build the movement towards the goal. If the price goes up everyone benefits. Since Lykke is fully open, it makes no sense to let profits go only to a few at the top. In a traditional corporation founders and VC's get 100%. The ICO is precisely done for this reason - those who believe in what is done here can buy in. If the goal where to make money only the project would never have been started in this way - all the founders, contributors, employees, shareholders believe in the mission. Constructive feedback is welcome. By the way, all the code and knowledge is open. Nothing proprietary - all public.