People are either: don't know much about it and blindly follow the media bad coverage on bitcoin considering it only for criminals or those aiming to make profit from encouraging people to sell their bitcoins and therefore getting cheap BTC..
Well it could attract some criminals and bad people to use bitcoin by the news, so literally, not all people will hate bitcoin after watched the news about it. More news media give about bitcoin for us, then more people will know about it, and I'm very sure few of them will use bitcoin.