I got confused, you are making live an exchange or cloud companie because we do know cloud in the end or the middle turn into scam projects, exchanges for other side can grow and get their own costumere were they will support and do trade as they fell their coins are safe.
I appreciate your concern yet your statement is to general. Saying that cloud companies always turn into scams would mean that services provided by Amazon, Azure, Dropbox etc are not seen as a valuable service. Billions of dollars are spent on data centers every year and that number is suppose to double by 2020.
Bitcoin mining is still very young yet I believe it has a strong future which is why I've staked my companies future on it. If you believe in Bitcoin and want to support the network which is helping to secure your transactions, yet you don't have the technical know how, so just like a web hosting package you can purchase a mining package.
Just like setting up a website doesn't guarantee you a ROI neither does mining. IMO its just one investment and one revenue stream, never put all your eggs in one basket. The return will come from a stronger community forming and new ideas which get executed to deliver more utility. Once we see the utility grow so will the value of your "investment".
As far as the exchange goes, you are correct it can be a profitable business if done correctly. Trouble is I could also say the same thing you said about cloud companies about exchanges in the crypto space. There are more closed down crypto exchanges then currently solvent ones.
One advantage that we do offer over others is that we are Federal Incorporated in Canada and we do have strict consumer protection laws. From my knowledge a vast majority of exchanges are registered in Hong Kong which makes legal recourse difficult. We are here to build a legitimate business in the space which will give those in unbanked countries the ability to participate in the future of finance.