My 0.02$. Facebook ads suck and are just a great way of wasting money and you need to listen to parthack and start focusing your marketing for the bread and butter of your project which is the investors.
The coin needs to be marketed.
Facebook is the only way to directly target players who have played conquer before which is the only market that we are going to be able to convert at any meaningful rate to players of the heroes project. Until the jewels games are ready and our jewels marketplace is released, there's not really anything for crypto users to be interested in in regards to advertisements.