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When it exists in the private domain, money itself becomes a product of innovation. Unlike public, central bank controlled money, bitcoin and the emergence of cryptocurrencies shift the function of money to the private domain where the market demands continuous innovation. The power of choice given to the consumer by private money, allows users to choose which form of money to use in daily expenditures. This power of choice afforded to the consumer by way of a private cryptocurrency market, will enable a profound change in the way people view money and a higher overall quality of money.