From a merchant's perspective, Incent is a 'pay-as-you-go' loyalty program.  The merchant configures their dashboard to pass a configurable percentage of their sale revenue, by product or basket, back to the buyer in the form of digital value.

Through a webhook at their point of sale we make this happen, every time they transact thereafter. The customer receives this value in a digital wallet and the merchant settles with us after the fact in local tender. In the meantime, we reflect that demand back onto the secondary market for Incent, so that all holders of Incent see the impact on the value of their holding.

Boom! All of a sudden you have real-world commercial demand acting repeatedly on an underlying asset of finite supply.

RW.