We will be launching the XeroCash brand and physical assets before the blockchain launches.
I'm sure you will, lets take a look at round 1 of the ICO:
Branding package mock designs released, prototypes showcased, Implementing all social media feeds and communication streams. Round 1 will fund our ICO portal page (XeroCash) and allow the production of Series 1 items. Website construction begins (ICO HUB included) and bounties begin.
So let me get that right, you want to collect up to $90,000 for the creation of your own ICO website? LOL
What conditions have to be met for the escrow to release these 'round 1' bitcoins to you? Setting up the equivalent of a cafepress range of 'branded' items doesn't count.