If Bitcoin solved one problem it will be huge, not 10 billion marketcap (which is ridiculous, it's not even close to a blue chip company).
bitcoin does solve a number of problems.. the most notable is transfer of money over the internet without a bank.. OH, and it is huge!!
edit: why do you compare btc to a company?? is gold a company??
People just use banks and credit cards (and Paypal, Google Wallet, Apple Pay, whatever). I agree with you that people who don't have access to banks can benefit, but these are usually non tech savvy people who won't figure out how to work even the simplest wallets. Plus, how they buy Bitcoin with in the first place? Cash? nope...credit cards, banks, etc. I know because it happened to me, getting Bitcoin is a pain in the ass in third world countries, there's no simple and safe solution like Coinbase or whatever.
I understand what you are saying though, Bitcoin proposes a solution but the problem is not there yet, in terms of market at least. I was comparing cryptocurrencies and blockchains, some have a company behind (like Factom and Ripple) so it's not clear where's the value at, if in the company or the token/currency (I think on both).
Regarding Bitcoin: I believe it's the other way around. The problem for that Bitcoin could be a solution is already there but Bitcoin can't be a solution if it stays where it is. The Blocks are already full. Bitcoin couldn't handle enough transactions to be a solution for existing problems.
I don't want to say it's doomed because I hope that it will be improved but something needs to happen or another Cryptocurrency will take over - Ethereum for example and I wouldn't like to see that.
About Factom, company vs token: The value of Factoids will reflect the use of the system (because every time somebody buys EC's, Factoids are burned through conversion into EC'S). The company does a lot to get customers for the protocol and they are very good in that.
And I believe it's even possible that the marketcap of Factoids could be above the value of the company.