Both Waves ([FACT] WAVES = ICO SCAM -https://bitcointalk.org/index.php?topic=1530926.0) and DAO (hacked, as a result created split in the ETH community, hard fork) at some point failed.
They are examples of overhyped marketing and crowd mentality taking over reality.
Op, if you don't have something extraordinary in mind, then it is better to not start another ICO.
Wasn't sure if you realized that Incent support is in your signature, which will run on the Waves platform. Selling fruit of the poisonous tree?