I don't think 10k ICN is peanuts by any means, I'm not sure what's the % but if ICONOMI actually becomes mainstream you'll be a big shareholder with that sum alone considering there's "only" 100M.
It's a decent amount even at the ICO price if you ask me, there are so many options, startups and ICOs to invest that throwing 1, 5 and 10k USD around in experimental projects is not for everybody.
Well compared to a real investment at the moment and the fact that most of that will be dumped at exchange hit its peanuts. But ofc... It depends on the perspective...