I think once you stop thinking in USD the escape velocity will come. Why should we sell some hardware that will break even in a few days for $1800 while bitcoin continue to raise? Bitcoin mining should not be a small investment, nor it should be a quick way to make money, for network security purposes the ROI for these things should be AT LEAST 1 month based on a diff projection.
All Avalon is doing is giving people a chance to take up this investment based on a projection of 10,000,000 diff in May-June with a 1 month ROI time frame.
That's fine - it is a business decision. Please consider attaching a USD price as well, and give an option to pay with USD - that will enable people to buy the unit who do not have enough
BTC