Dude,
I ordered mine at noon i remember it clearly. A friend of mine ordered about 12 PM so please excuse me it was not available for a whole day but at least for 12+ hours i am talking for the reopening of second batch 1 week later after the initial fiasco probably you missed this out ?
Some of us still have a daily job / business to run and commitments, despite the entire BTC craze, and cannot spend the whole day checking the site.
12 hours window reminds me more a Black Friday rush, then an equal opportunity to anyone willing to put their coins into early product.
Anyhow, this discussion is moot as Avalon can and will charge whatever they want, so I wish luck to all current and future ASIC miners in the end you only make the market stronger.