From the very start, Yifu has been clear about the fact that Avalon never really wanted to retail complete units to end users.  They'd probably be thrilled if they could find an integrator who wanted to produce their own units using Avalon's chips and/or boards and they could just deal B2B rather than with end users.

It's pretty much the failure of other ASIC vendors to deliver a working retail unit yet which has created this situation.  When you're making something to order, you can charge whatever the market will bear.  If they've misjudged the market, then they won't be able to sell out Batch 3.