Not that I want to be the one to pee in your Cheerios, but you do realize that a lot of people think paying 400% for a TV at a Rent-A-Center is a good deal because it's the only way they can fit a 60" Samsung into their budget without a line of credit. The average Joe Schmoe is just fine paying 150% for a PC upgrade at Best Buy because they don't even know NewEgg exists, let alone how to swap a hard drive or a video card.
I think you're really overestimating the average user.
As the prophet George Carlin once said, "Think of somebody you know that you would consider to be of average intelligence. If that's average, then realize that half the people in America are dumber than that."
Well, I was taking the argument in context of potential bitcoinstore customers and not the world population in general. Yes, people are unbelievably dumb and I know for a fact that many Americans can't tell the difference between a web browser and a rock.
I find it quite funny that just after the great mccorvic-Mosper debate there comes several other posters to provide evidence to the case.
What's funny is that I don't even necessarily disagree with his conclusion, just the way he was going about trying to argue it.