FPGA to ASIC trade-in procedure

Wow, finally time for the FPGA to ASIC trade-in procedure
(I'm assuming this was cut-copy-pasted from an email)

Quote from: sourced from BFLUPDATE.INFO blogger

Dear FPGA Upgrade Customer,

We are nearly ready to begin shipping and we want to give you time to arrange your trade-in so you wont lose any time getting into ASIC mining. We are putting forth 3 ways to help you get your miner as quickly as possible...

((...snip...))

Based solely on my own opinion, it looks legit... See link:

MAR 15, 2013: Send your FPGA Trade-Ins

@OgNasty

Which method are we using?

...Have you received any similar email or communication from BFL?