I like the idea. It could help to introduce Bitcoin to people that are used to use fiat money in their daily life.
Exept this is not really like FIAT money only package aka medium is FIAT-like. You can't use them without linking your bitcoin to it.
You you still need to 'redeem' it online. I like the idea, as I am a fan of physical coins and banknotes but this project won't win hearts of old school FIAT lovers.